Victor A Martinez
Senior Product Designer | Director UX | Platform Product Manager
phone 678.778.4454
mail VamDesigns@gmail.com
language VictorMartinez.design
location_on Atlanta, GA
Profile

Proven Product Director focused on applying user-centered design to find the sweet-spot between technology, business, and user goals so that solutions are adopted and trusted. Leverages AI-powered tools to accelerate discovery, design, and delivery processes at scale. Evaluates stakeholders' needs, aspirations and goals to lead and execute product teams. Certified in Agile scrum product management. Skilled product marketer and UX designer. Fluent in Spanish with experience managing bilingual teams across Latin America.

Experience
SOVOS
Director, UX & Product Manager, Application Platform
Feb 2021 - Present

Lead UX strategy for Trust products across Latin America while serving as Product Manager for Application Platform (40+ products). Manage up to 12 designers, conducting team management in Spanish. Leveraged AI tools to execute three traditional roles simultaneously. Awarded accelerated equity grant ($100k in 1.5 years vs typical 3-year timeline).

Platform & Product Leadership:
  • Launched Sovos Home, unified platform homepage consolidating 40+ products with consistent navigation and information architecture
  • Delivered Sovos Admin, enterprise-grade centralized user management with SAML and JIT provisioning
  • Launched Sovos API Admin developer portal (Apigee) enabling custom APIs and new revenue streams
  • Led product transformation implementing dual-track product management using Jira Product Discovery at scale
  • Modernized Salesforce Support portal using AI, contributing to platform services centralization
  • Owned platform vision and strategy, driving API standards and architectural patterns for autonomous team delivery
Trust Products & Enterprise Solutions:
  • Increased ID verification conversion from 70% to 90%+, significantly improving customer success
  • Developed scalable illustration system using atomic design principles, increasing Trust conversions 5-10%
  • Personally designed next-generation OnSite ID and supported modernization of Online ID, Sovos Signer, Document Manager
  • Secured Telefonica Movistar (20% of department ARR) through facial biometrics and compliant onboarding
  • Delivered KYC-AML compliance solutions for Santander, Banco de Chile, Citibank, Scotiabank, American Express
  • Deployed facial biometrics and digital signatures across Mexico and Argentina meeting regulatory requirements
UX Strategy & Team Leadership:
  • Managed 12 designers, achieving highest employee satisfaction metrics among design directors
  • Established company-wide UX rituals including monthly demos, creating stakeholder engagement
  • Championed AI adoption, presenting workflow wins to accelerate organizational transformation
  • Led design team in creating custom product icon system for 40+ products
  • Established measurable CX KPIs for all projects, tracking and reporting impact to executives
SUPERSAPIENS
Director Products and Services
Feb 2020 - Feb 2021
  • Led project management, support and design teams for glucose biosensor platform
  • Implemented dual-track product management and delivery pipeline in Jira
  • Coordinated initiatives with Abbott, Garmin, MyFitnessPal
  • Tracked team velocity, product metrics and user behavior for executives
ASSURANT
Digital Product Owner | Global & Domestic Sales Platform(s)
Aug 2019 - Feb 2021
  • Led delivery teams gathering requirements and finalizing scope with supporting teams
  • Launched Global Sales Platform in South America and Europe
  • Doubled Domestic Sales portfolio, resulting in millions in revenue and business value
UX Designer | Research Manager
Jun 2017 - Aug 2019
  • Lead UX designer for all domestic self-service portals
  • Executed design thinking workshops with key lines of business
  • Managed design and accessibility requirements for Apple, Amazon, T-Mobile, Xfinity, General Electric
  • Hired and mentored developing UX professionals
Experience (Continued)
TSYS
UX Architect
Sep 2015 - Jun 2017
  • Leveraged user research and design strategy to redesign payment services
  • Worked with product and development teams to drive TSYS Customer Service to market
  • Planned and moderated 2016 UX Symposium
SALESFUSION
CX Manager | Senior Web Designer
Jun 2013 - Sep 2015
  • Managed delivery of customer/partner customer experience ensuring connected journey
  • Created look, layout and features of corporate website, LMS, partner portal
  • Owned web hosting server, security, SEO, analytics, and lead management
Skills & Capabilities
AI-Powered Development:
Claude (Anthropic), GitHub Copilot, Devin, Google Gemini, Figma Make, Replit, Rovi
Design & Prototyping:
Figma, Sketch, Adobe Creative Suite, Axure, Invision, Miro, Mural.ly, Optimal Workshop
Product Design:
User Research, Design Systems, Information Architecture, Interaction Design, Prototyping
Strategic Thinking:
Dual-Track Agile, Platform Strategy, Design Thinking, Business Requirements
Development & Technical:
HTML & CSS, Angular JS, Bootstrap, Animations, Front-End Frameworks
Product Management:
Jira Product Discovery, Roadmapping, User Stories, UAT, Analytics, A/B Testing
Creative Craft:
Illustration Systems, Icon Design, Motion Design, Visual Design, Brand Development
Platforms & Services:
Apigee, Salesforce, Zendesk, Shopify & Recharge, Sitefinity
Team Leadership:
Mentoring, Change Management, AI Evangelism, Cross-functional Collaboration
Research & Testing:
Usability Hub, Userlytics, Sprig, Web Accessibility, Heuristic Evaluations
Languages

English (Native) | Spanish (Fluent - read, write, speak)

Selected Clients & Partners

Santander • Banco de Chile • Scotiabank • Citibank • American Express • Telefonica Movistar • Abbott • Garmin • MyFitnessPal • Apple • Amazon • T-Mobile • Quicken • Metro • Xfinity • General Electric