Sovos had grown through acquisition and organic development into a portfolio of 40+ compliance products. Each product operated as a silo with separate authentication, disconnected user experiences, and inconsistent navigation patterns. This created significant friction for clients managing multiple Sovos solutions.
Critical Pain Points
Authentication Fatigue: Clients needed separate credentials for each product, leading to password proliferation and security concerns across the portfolio.
Discovery Problem: Customers often didn't know which Sovos products they had access to or how to find them, resulting in underutilization of paid services.
Support Inefficiency: Fragmented access meant support teams couldn't quickly verify customer entitlements or guide users to the right tools.
Partner Friction: Selling and demonstrating multiple products required managing numerous logins, creating barriers to upsell and cross-sell opportunities.
From a business perspective, the fragmentation hindered growth, increased operational overhead, and prevented Sovos from presenting a unified brand experience despite being a global compliance leader serving 100,000+ customers.
